Let’s state with Omni-Channel or Omni-Commerce. Omni is – according to www.dictionary.com – “a combining form meaning “all,””, or in other words, all channels. The word is used, in its purest and (I believe) its most correct form about a sale experience which allows customers a smooth shopping experience across platforms and across physical stores, call- centers, a purchase on the shop’s website and where the consumer might be present. A simple search on Google gives 17.2 million results and if you start from the top, the confusion will be close to total. To argue that one’s business is Omni-Channel is…